PSECU Ice
Client · PSECU
The project
PSECU came to us with an idea about using ice to explain their new product. Ice is a complicated prop: we had to work out not only how to capture it, but how to stop it melting under hot lights.
We brought in lighting engineers who designed a rig that preserved the ice long enough to film. A great deal of research and resource went into the piece — and the result captured its audience through a visually impactful story.