PSECU Digital
Client · PSECU
The project
PSECU, a Pennsylvania credit union, wanted to connect with a younger audience on a digital platform. Faced with a short deadline, we took their existing graphics and pushed them further.
To match the digital services they were promoting, we designed an animation with a fresh, digital feel. Because it matched their current branding the style was already familiar — and they were able to run it on the platforms that reached the younger demographic they most wanted to reach.