PSECU came to us with an idea about utilizing ice to explain their new product. Since ice is a complicated prop, we needed to figure out a way to not only capture it, but make sure it didn’t melt under our hot lights. We contacted light engineers who designed a rig that would ensure the ice’s life long enough to film. A lot of research and resources were utilized to create the impactful piece our that client was looking for.
The ice commercial captured the audience through its visually impactful story.