Rutan Productions | PSECU Ice
Rutan Productions is a full-service multi-media production company. We specialize in video production, web design, photography, and duplication.
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PSECU Ice

Client:

PSECU

Published:

Television Broadcast

PSECU came to us with an idea about utilizing ice to explain their new product. Since ice is a complicated prop, we needed to figure out a way to not only capture it, but make sure it didn’t melt under our hot lights. We contacted light engineers who designed a rig that would ensure the ice’s life long enough to film. A lot of research and resources were utilized to create the impactful piece our that client was looking for.

The ice commercial captured the audience through its visually impactful story.

Let’s see how we can help you.