NJCU was running an online campaign with pre-roll ads to boost awareness and SEO. In our creative approach, we didn’t see how using video and photos would effectively tell their story since their audience was familiar with their graphics the most. In order to capture the viewer’s attention, so we took the animation approach.
The response was overwhelmingly positive from their current and new customers. They continued to use the add for several years. The response was so good they kept utilizing the same ad for several years.