Classic Rock wanted a video, but when talking to other production companies, they were expected to do all of the creative thinking behind it. When the owner came to Rutan through a referral, we took their general idea and ran with it. Like every project, we never expect our clients to handle pre-production and planning. We started with a company culture video and then created an entire series about Classic Rock and how they create their beautiful product.
The video served as an introduction to their potential clients. By demonstrating the process from beginning to end, customers are able to understand the thought and process behind their custom marble countertops.